New Consumer Resource from DFTA!

confused_by_labels_sketch6 copyThe DFTA’s evaluations of social justice and fair trade market claims are live on our website and ready to promote. We’ve received some great feedback from our membership and now we are ready to share this fantastic resource far and wide.

Here are a couple of easy ways to help us get the word out throughout the month of April, and in anticipation of World Fair Trade Day on May 10th, 2014.


1. Newsletters and Blogs
We have several promotional pieces perfect for your upcoming newsletter, blog, or a webpage. Feel free to download these sample articles or write and distribute your own.


DFTA newsletter article (long)

DFTA newsletter article _short

Evaluation Article_Text Only

DFTA newsletter article SPANISH


2. Social Media

Share your excitement about DFTA’s evaluations and consider using these sample posts:


Confused about the labels on your food Check out @theDFTA’s evaluations of 6 #fairtrade & #socialjustice programs


Fair trade Socially just How do you really know ! Review @theDFTA’s evaluations of six prominent programs


Happy World #FairTrade Day! @thedfta is so proud to introduce its latest work, to help you evaluate FT claims


Many orgs/companies are making tremendous progress in setting standards 4 #fairtrade, #socialjustice. Check them out!

Great new resource from the DFTA. Check it out! “The DFTA evaluations make my job a little easier, and help our co-op educate community members seeking truth and justice in our food system”- Meg Kennedy, Sustainable Product Advocate at Central Co-op (Seattle, WA).


New consumer resource from the DFTA. Check it out! “Not only should claims of fairness include the wages and living conditions of farmworkers but farmworkers themselves should be at the table when evaluating the legitimacy of those claims. The DFTA’s evaluations do just that.” – Nelson Carrasquillo (CATA, El Comite de Apoyo a Los Trabajadores Agricolas).



Make a donation today to help us evaluate more programs and sustain the movement for health, justice, and equity in the food system.